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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q27-Q32):

NEW QUESTION # 27
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Implement a new SSL Certificate for the new brand.
B. Create a new business unit for the new brand.
C. Request a Private Domain to be added to the existing business unit.
D. Request a second SAP for the existing business unit.

Answer: D

NEW QUESTION # 28
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Create and enable a BLOCKOUT window In MobileConnect.
B. Run an Import Definition at 12 a.m. to create a suppression list.
C. Create a Journey Goal to exit subscribers from the Journey.
D. Run a SQL Query at 12:30 a.m. to create a suppression list.

Answer: A

Explanation:
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:
https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5

NEW QUESTION # 29
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)

A. Number of Marketing Cloud users.
B. Number of Sales Cloud sandboxes
C. If testing/development business unit($) is required
D. If data/content needs to be segregated between brands/geographies
E. Number of brands/geographies which NTO operates

Answer: A,D,E

Explanation:
The number of business units that NTO needs to purchase depends on several factors, such as the number of brands or geographies they operate, the need for data or content segregation between them, and the number of Marketing Cloud users they have or plan to have. These factors affect the complexity, scalability, and cost of their account hierarchy and governance. The number of Sales Cloud sandboxes or testing/development business units are not directly related to the number of business units they need to purchase, but rather to their testing and deployment strategy. References:
https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5https://help.salesforce.c

NEW QUESTION # 30
A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?

A. One-to-Many Relationship
B. One-to-One Relationship
C. Many-to-One Relationship
D. Many-to-Many Relationship

Answer: A

NEW QUESTION # 31
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Interaction Studio
B. Web Analytics Connector
C. Report Studio
D. Datorama

Answer: D

Explanation:
To centralize analytics data from Marketing Cloud, Sales Cloud, and a third-party warehouse service for efficient analysis and to drive better return on investment (ROI) and growth,Datorama(now part of Salesforce Marketing Cloud Intelligence) is the recommended product.
* Datorama Overview: Datorama is a marketing intelligence platform that integrates data from multiple sources, including Marketing Cloud, Sales Cloud, and external systems like third-party data warehouses. It provides advanced analytics, visualization, and reporting capabilities to measure campaign performance, optimize ROI, and drive growth.
* Why it fits the use case:
* Centralized Analytics: Datorama can ingest and harmonize data from Marketing Cloud (email, SMS, push metrics), Sales Cloud (CRM data), and third-party warehouse services, creating a unified view of marketing performance.
* Efficient Analysis: It offers pre-built dashboards, AI-driven insights, and customizable reports to analyze campaign effectiveness across channels.
* ROI and Growth: Datorama's ability to correlate marketing activities with sales outcomes (via Sales Cloud integration) and external data helps NTO identify high-ROI campaigns and opportunities for growth.
Why the other options are incorrect:
* A. Web Analytics Connector: This connector integrates Marketing Cloud with web analytics platforms like Google Analytics to track web behavior. It is limited to web data and does not provide comprehensive cross-platform analytics or integration with Sales Cloud and third-party warehouses.
* B. Report Studio: Report Studio does not exist as a standalone Salesforce product. Marketing Cloud's native reporting tools (e.g., Email Studio Reports) are limited and cannot centralize data from Sales Cloud or external systems.
* C. Interaction Studio: Interaction Studio (now part of Salesforce Marketing Cloud Personalization) focuses on real-time personalization and customer journey orchestration. While it can use data for personalization, it is not designed for centralized analytics or ROI analysis across multiple platforms.
Exact Extract from Salesforce Documentation:
* Datorama Overview: "Marketing Cloud Intelligence (Datorama) connects and unifies data from Marketing Cloud, Sales Cloud, Service Cloud, and external sources to deliver actionable insights. It helps marketers optimize campaigns, improve ROI, and drive growth through advanced analytics and AI."(Source:Salesforce Help - Marketing Cloud Intelligence (Datorama))
* Cross-Platform Integration: "Datorama integrates with Salesforce platforms and third-party data sources to provide a holistic view of marketing performance, enabling data-driven decisions."(Source:
Salesforce Help - Datorama Integration)

NEW QUESTION # 32
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2025 Marketing-Cloud-Consultant Test Certification Cost 100% Pass | Latest Marketing-Cloud-Consultant: Salesforce Certified Marketing Cloud Consultant 100% Pass

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q27-Q32):

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